In your business commercials, saying that you are a coach who helps people get to the next level tells the prospect NOTHING. Everyone does that. Everyone helps people profit from their passions. Everyone helps women find their voice. SPECIALIZE my friend. How can people get to the next level when they don’t even know what level they’re at? Get REAL specific about what you really do and what the benefit will be to the person hiring you. Stop using canned generalizations that everyone else uses and please, by golly, find something different to call yourself other than a life or business coach. Said with love.

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