I can remember back to my youngest years as a child when I would daydream in bed at night and get lost in creative thoughts in school during the day. Very early on in life, I found ways to channel that creative energy into a variety of things such as hosting our church’s first Easter Egg Hunt at the age of 9 and starting the school newspaper at age 11 and at 15 opening up a full fledged craft show business where I would create items all week and then spend my weekends selling those items at craft fairs.
My life has never had a shortage of great ideas and to this day, it’s my creative mind that keeps me up late at night and gets me up early in the morning. Clearly I am someone who thrives on creativity! As an adult, I have found it beyond glorious that I have been able to make an incredible living with my ability to create new things all the time for both myself and my clients, but my over zealous creativity has also come with a price!
You see, someone who thrives on new ideas often spends most of their life in “idea mode.” For some that can be detrimental depending on whether or not they are willing to take the next step – which is implementation. Getting stuck in idea mode was never my problem. I have always been the gal who goes from idea to implementation instantly. When the vision comes, I run with it. I guess you can say I am a “shoot first, ask questions later” kind of person. However, while that has served me well for the most part, I had to refine a few of my habits in order for my creativity to shine for me as a blessing rather than hold me back and become a curse! Here are a few of the things I had to look at and learn:
Each and every idea carries responsibility with it – Back in the early days, I would come up with an idea and then have an insatiable need to bring it to market quickly. What I failed to realize was that each idea would require careful legal planning, trademarking, it’s own sales funnel, it’s own mission, vision and purpose, it’s own marketing and branding, licensing, insurances, corporations, DBAs, and so much more. See most of my ideas show up as business ideas and I had to learn the hard way that these things need to be done in a strategic, systematic, and of course, legal manner.
Too many ideas can destroy a brand – This was a lesson that probably took the longest to learn. While being creative and an idea generator are awesome traits to have, too many ideas implemented without careful planning as to how they fit into the brand can cause brand confusion and we all know that the confused mind settles on nothing! In my business today, every new idea that gets implemented must be carefully thought out as to how it’s going to fit into the overall mission and vision of the brand. Is it congruent with the rest of my offerings and does it help to enhance the flow of my offerings without taking people off track? These are all important questions to review prior to launching a new idea!
I will not keel over and die if I can’t bring an idea to fruition – Boy did this one take lots of mental reprogramming. As I sat with a mentor one day, I mapped out a few of my projects for him and within the first few minutes of meeting with me he said, “I can clearly see that you are the kind of person that thrives on ideas but stops yourself short of big picture.” Wow! I had to be honest with myself in that moment and come to the realization that he got me to a T! It was that day that I realized I had an addiction to the creation and implementation process but the lack of follow through and big picture vision was the part that was keeping me broke. I had to first get my head around my limiting beliefs and why I wasn’t following through and then decide that it was ok to let ideas just be ideas. That day “Matthew” the mentor, recommended that I create an “Idea File.” It was a life-changing move for me. I still use it today and refer to my file often and as my business evolves, I am able to choose ideas carefully by how they fit into my life and brand today. It makes the process so much more enjoyable. I have also tailored my career accordingly as well. Rather than try to suppress the need to create new ideas, I now have a career doing just that for my clients and as a result, I am fulfilled and my clients are thrilled too!
So the next time you come up with what you feel is the next greatest invention or creation, take the time to carefully review this article and ponder the points presented. I wish you the best in your endeavors!
Kellie Kuecha is a marketing and branding expert specializing in women’s success. She is the CEO and Founder of The W.O.M.A.N. Club an online social network for women, Kellie Kuecha World Enterprises LLC where she leads events, seminars and trainings around the globe and KidsBiz Academy where she dedicates her time to growing our young entrepreneurs. Her journey into entrepreneurship began at the ripe age of 12 and she has been building businesses ever since. She has defied all the odds both in life and in business and has mastered the ability to turn adversities into advantages. Kellie is the mother of two young girls, Kayla and Karina, and has two bonus children, Brandon and Jason, who are all under the age of 13. All four children have their own businesses and are learning great lessons about the value of money, hard work and persistence. You can connect with Kellie @ www.KellieKuecha.com