Branding

WORD TO THE WISE: Your name is one of the most valuable pieces of real estate in your brand. There is a common trend on social to put MLM names or other types of nicknames or businesses names inside your personal name and it’s not wise. There is only ONE thing that will remain consistent (for the most part) throughout your business life and that’s your name all the other variables can change. Don’t lock yourself into something where later on you will be forced to explain why it’s no longer there. Worst yet, if you add in nicknames or even remove them people may not find you. You can become top of mind in your niche without pigeon holing yourself. REALITY CHECK- Putting an MLM name inside your name is NOT going to get you business. If it did, we would all do it. It wreaks of get rich quick desperation. Branding is all about distilling things down to their most simplistic form so you can be memorable. Penelope MaryKayConsultant Johnson is NOT memorable. I could go on and on but I think you get the point. KISS and be consistent!

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