There’s been something on my heart for a few weeks now and so today I’m bringing forth this truth. Years ago when I re-branded, I came up with the tagline Own Your World. I know out of the thousands of you who have followed me, coached with me and have come to know me on […]

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Every once in a while, as you are meandering along your path in life, someone will come along, when you least expect it and project the lifetime accumulation of their own personal crap onto you. It’s happened to all of you, it’s happened to me also. STOP! Stop questioning yourself. It’s not you. You see, […]

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The problem with calling yourself a “Life” or “Business” coach is that these are both generalizations that could take on thousands of different meanings. What you need is a highly specialized niche and then you build your brand around THAT. In addition, by using these names, you have now lumped yourself in with the scores […]

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In order to turn a concept into a brand, life has to be breathed into it. It must have a story, generate excitement, fire up people's emotions, get the community engaged, inspire movement, be memorable and so much more. Kellie Kuecha

Most people fail to understand the difference between a concept and a brand. We create concepts all day long for clients. Many of our clients create their own concepts which is fine also because we work with them too. But taking something from concept to brand is a very strategic process. In order to turn […]

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In your business commercials, saying that you are a coach who helps people get to the next level tells the prospect NOTHING. Everyone does that. Everyone helps people profit from their passions. Everyone helps women find their voice. SPECIALIZE my friend. How can people get to the next level when they don’t even know what […]

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Branding

WORD TO THE WISE: Your name is one of the most valuable pieces of real estate in your brand. There is a common trend on social to put MLM names or other types of nicknames or businesses names inside your personal name and it’s not wise. There is only ONE thing that will remain consistent […]

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Creativity and innovation are KING in branding! Kellie Kuecha

BRANDING QUESTION:  Do you think using the words AUTHOR – COACH – SPEAKER in your brand, on your business cards, as a tagline and elsewhere help or hurt you? ANSWER – HURT! REASON: Everyone and their mother uses those terms! There is absolutely nothing unique about them and therefore you are lumping yourself in the […]

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Pick one area of your business, where you can do something radically different from the masses and focus on that for a while.

BRANDING requires us to look at the way we do every single thing we do and ask the question: How can I do this different than everyone else? In a world were there is so much copycatting going on, it’s truly not hard to stand out if you simply ask yourself this question with everything […]

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Join me in the discussion on Direct Marketing and its effectiveness in today’s marketplace.  Would love your feedback!

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