It wasn’t until about 8 years ago that I began taking notice to the concept of giving back.  I was new to the Florida business world and hadn’t yet experienced the awesome concept of “givers gain”, a concept that would go on to become one of the main cornerstones of my business.  Boca Raton seemed [...]

Several months ago I visited a restaurant while in the windy city of Chicago. I had traveled most of the night and spent countless hours in meetings when I had reached my melting point and all I wanted was to find a good deli that served great club sandwiches. After all, Chicago is known for [...]

One of the benefits of being an avid social media user is that I get to experience a vast variety of marketing messages scattered throughout the newsfeed on a daily basis. After a few years of viewing similar trends I have discovered a few common mistakes that people are making that are what I call [...]

I often get asked the question by employees and business owners alike “what is the difference between a personal brand and a company brand?” First the simple answer! A personal brand focuses on you, your story, your mission, your passions and your expertise. A company brand focuses on the company mission, the players on the [...]

Before I can explain how you would know if you have reached “Top of Mind” status in your niche, I must first provide you with the definitions of top of mind and niche for those that may not be familiar with that terminology. Top of Mind for our purposes means that you come to mind [...]

How to TRULY brand yourself the PINK Cow in the Massive Herd of Cattle!By: Kellie Kuecha Times have changed and the way in which we interact and sell ourselves has also changed. Never before has it been so easy to peer into the lives of our “friends” and competitors like it is today. It used [...]